Bach to Rock: A Top-Rated Music Franchise
A music franchise that teaches kids music the way kids want to learn it
Music is more a part of our culture than ever before. It’s everywhere, from iTunes and streaming radio stations to national talent contests like “American Idol” and “The Voice” to music-centric movies like “Pitch Perfect” and all-in family video games like Guitar Hero and Rock Band. Take a casual glance at Instagram, Facebook or YouTube and you’ll see lots of young musicians singing and performing popular songs.
At the same time, despite clear evidence that music education helps kids in school, music instruction in schools is dwindling, and that is increasing demand nationwide for private music instruction.
Enter Bach to Rock, a unique national franchise in what we think is one of the most underserved segments of the franchise industry: music education. We run profitable music schools by scrapping what kids hate about music lessons and incorporating more of what they want.
When kids picture playing an instrument, do you think they picture themselves playing “Mary Had a Little Lamb” and learning classical Spanish guitar? Or do you think they see themselves jamming to their favorite music?
Bach to Rock is the music school kids would have designed for themselves
Unlike traditional music instruction, we also turn music into a team sport. Bach to Rock employs a unique approach to music education that allows children to explore the kinds of music they love and then play that music with other students in bands that perform in public spaces. Students are much more motivated to learn when they’re playing the music they want to play and surrounded by bandmates. Picture being a seventh-grader who wants to learn guitar. You go to Bach to Rock and you immediately start learning to play the songs on your iPod. Then you are introduced to your bandmates: Joshua is on the drums, Isabella is lead singer, Daniel is on the bass, and Hanna is on the keyboards and sings backup. You play together as a group, music blaring, amps turned up high. At home your parents scream: “Keep the racket down! We can’t hear ourselves think!” But your Bach to Rock teacher encourages you turn it up and let it rip. Then the lesson is over. Would you want to come back the next week? Can you see why we are successful?
Bach to Rock Director of Curriculum Aaron Schmidt says he always turns to the sports team analogy when describing the advantages of the Bach to Rock approach.
“If I’m learning to play basketball, I can go to the end of my driveway and shoot hoops for hours, which is great because it will help me with my accuracy. But if I don’t ever go to practice, then I don’t know how to interact with my teammates,” Aaron says. “So having that band element gives you that social interaction with other kids, other musicians, in a creative environment where you get to play music and make it your own. Even speaking from my personal experience, that was one huge thing that was missing for me. I wasn’t in a band until I was in college, and when I was I thought, ‘Oh, I get this, this is what music is about.’ It is having that sense of achievement and sense of accomplishment when you see what you can do when you are part of a group, part of something bigger than yourself.
The “team” approach to music instruction has made our business model very successful. On average, our students stay in music lessons at Bach to Rock for more than 70 weeks. We generate buzz, which keeps kids coming in the front door. We treat them like stars, which keeps them coming back.
As music and arts are increasingly pushed out of school curricula, parents are willing to spend a lot of money on private lessons. The future looks bright.
“If you look at a hierarchy of parental needs, education is at the top, and music education and sports are right up there,” says Brian Gross, President of Bach to Rock. “While we’re an extracurricular activity, we have a lot more depth and substance in terms of enrichment and cultural factors than other things, whether those other things are swimming or karate or dance or something else. I think when parents are forced to cut back, not only within a child’s activity set but bigger-picture items, whether it’s a country club membership, a vacation or a new car, thankfully, music education is pretty high up. For us to not make the cut, there have to be really dire circumstances.”
Great music franchise for multi-unit and investor owners
Bach to Rock’s initial investment is $360,000 to $505,000. We’re looking for investors with a net worth of $500,000 and a minimum liquidity of $100,000. Our business model is suited for the music lover who’s passionate about enriching his or her community and helping educate children. It also is ideal for the experienced investor who appreciates the revenue potential of opening several units. Our parent company owns a chain of schools, which proves the business is profitable and scalable. Bach to Rock envisions opening 500 schools across the nation over the next decade as we take the lead in this unique approach to music instruction. Prime territories are still available for development, and the industry is starting to take notice of the niche we’re carving out in this increasingly important market.
Among our awards:
- Ten Franchises to Watch, “Entrepreneur” magazine, 2015. Entrepreneur gazes into the future and picks Bach to Rock to make a big splash.
- Next 300 Franchise Systems, “Franchise Times”, 2015. Franchise Times names Bach to Rock as one of the next 300 Franchise Systems to take off.
- Franchise Gator Top Emerging Music Franchise, 2014, 2015. Bach to Rock was No. 9 on the list, moving up from No. 16 in 2014.
- Franchise Gator Top 100 Franchises, 2014, 2015. Franchise Gator recognizes franchises that are expanding and are considered top investments.
- Best Music Instruction for Families, “Washington Family Magazine,” 2012-2015. Bach to Rock was honored to be included in this ranking based on a survey of Washington, D.C.-area readers.
- Best Website Best Practices, Franchise Media Update, 2015. Recognized for transparency and robust Item 19 disclosure, Bach to Rock wins best website.
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