3 Reasons Why the Bach to Rock Music Franchise is Growing
Posted on: January 27, 2015
Unfulfilled demand, fun and unorthodox lessons, flexible services help us thrive
The Bach to Rock music franchise will soon be opening its newest school in Boston and plans to open in several more franchises in American cities in 2015. There are many reasons why our groundbreaking franchise is growing, not the least of which is the ongoing demand for quality music education.
Bach to Rock is gaining momentum because we do much more than educate. We empower and inspire students with a transformative curriculum and uniquely talented teachers, who also are working professional musicians. We host events — from birthday parties to summer camps to corporate events.
Here’s a closer look at three factors that are fueling growth at Bach to Rock.
1. Massive demand for music education
There’s a huge mismatch between the demand for music education and the resources available to meet that demand. Schools offer less and less musical instruction, and what they do provide often lacks the individual attention and cultural context students crave.
Students at a Bach to Rock music franchise gather in an environment where they can collaborate and perform the music they love most. They are matched with a music professional who can help them learn music with a sense of adventure, confidence and mastery. Furthermore, Bach to Rock students have exposure to all forms of music — Top 40, classical, hip-hop, blues, country, gospel, jazz, a cappella, bluegrass, electronica, choral music and more.
2. Students stay with us as enrollment increases
Bach to Rock students often stay with us for years. Our instructors are with the students when they first pick up an instrument, and they stay with them as they refine their craft. Parents are willing to pay monthly, which creates recurring revenue for the music franchise. Since students tend to stick with their instructors, there’s a more reliable cash flow that can help franchisees grow their businesses, hire more people and manage their budgets.
Our cost to acquire a customer is about $100, but the customer typically spends much more. Students enrolled in private lessons or band at Bach to Rock stay with us for an average of 70 weeks of instruction. This outpaces what we believe is the typical 20-24 weeks a child sticks with traditional lessons.
Bach to Rock parents typically spend $4,000 annually per student. This creates more revenue opportunities for our franchisees, and it gives them a bigger opportunity to make a difference in children’s lives.
3. There’s more than one way to generate revenue
The Bach to Rock music franchise business model includes several ways to generate income, and that’s great news for franchisees. Multiple streams of income can be crucial to the overall success of any small business because they strengthen cash flow and help build brand awareness. They also allow the franchisee to serve more people.
- Summer camps
- Parties and corporate events
- Recording studio
- Birthday parties — karaoke, rock band, DJ parties, and “Rock City” parties for young children
Interested in starting a Bach to Rock music franchise?
To find out why the Bach to Rock music franchise is the nation’s leading music education franchise, visit our research pages. If you would like to read a Bach to Rock franchise review, please visit our blog. To learn even more, fill out a form to download our free franchise report, and someone will call you to start a conversation. We look forward to speaking with you.