Why the Bach to Rock Franchise is Wildly Popular with Students and Parents
Posted on: February 23, 2015
Customers routinely give the Bach to Rock franchise superior reviews for quality of instruction, overall experience
It’s hard to spread the word with advertising; so many brands are screaming for people’s attention that many just tune out. That’s why word of mouth is so important to a franchise’s success, and word definitely gets around about Bach to Rock.
Our students and staff are out in the community performing enthusiastically at farmers markets, festivals, church fundraisers, restaurants and schools. Our customers routinely talk about their Bach to Rock experiences, and the good news spreads like wildfire. It amounts to free effective advertising, and it comes from people who’ve experienced the brand themselves.
“Bach to Rock is the only brand I know of with this particular kind of marketing opportunity,” says Angela Sakell, vice president of marketing at Bach to Rock. “It is very unusual for a brand to be so naturally embedded in a community.”
Bach to Rock’s ‘raving fans’ weigh in
Our ever-growing legion of raving fans at the Bach to Rock franchise keep the word-of-mouth buzz going. Every month dozens weigh in with testimonials and reviews on our website. Below is a small sampling of top-rated reviews from the winter of 2014-15.
“In addition to the awesome individual lessons, the group band instruction is the best way to get and keep kids interested in playing music. You do so much to provide opportunities for the students and bands to perform in public. We are very grateful for these performing opportunities. The teachers and administrative staff are all so kind and warm and caring of the students. You currently have an awesome staff behind the front desk that is very fun, easygoing and helpful with scheduling.” Nov. 28, 2014 — Rated 10 out of 10 by T.V.E.
“B2R has become an integral part of our lives over the past four years or so. Our son is always excited to come to the lessons and practice and has excelled in his chosen art forms without even having to work at them. The opportunities for kids to play in real bands that perform on real stages is invaluable as well. B2R has helped nurture our son into becoming the confident, capable, creative and social young man that he is. We cannot thank B2R enough. Oh, and it’s fun for us parents too!” Dec. 2, 2014 — Rated 10 out of 10 by Lisa E. Basham
“I like the teachers. They are great with kids. And I like that piano isn’t constantly focusing on practicing scales, etc. My daughter is engaged because she’s learned to play some songs right away.” Dec. 16, 2014 — Rated 10 out of 10 by Kristy Lo Sapio
“I like that the teachers are all first-class musicians and performers themselves. I like that they helped my child find mates for a band and continue to try to refine the band’s composition and style.” Dec. 22, 2014 — Rated 10 out of 10 by P.S.
“I like the pedagogy best. The kids feel empowered to make real music very early on in their instruction.” Jan. 19, 2015 — Rated 10 out of 10 by Chris Butler
“A good variety of teachers so there’s no problem finding an instructor that meshes with your child’s personality. You also offer good quality instruction from ‘working musicians,’ which is critical, I think.” Jan. 26, 2015 — Rated 10 out of 10 by Maria Richey
“Thank you for offering a class time immediately after school. This helps me manage carpool issues tremendously. If I had to pick my son up from school and then bring him back to school for the lesson, or bring him to you, we would not be able to do this right now. Also, more importantly, after his first lesson, my son, who was apathetic about attending, LOVED IT! He loved the instructor and is really looking forward to class again this week! Thank you for logistically making this work for our family and for introducing specific instrument instruction in a fun way! I’m so grateful.” Feb. 3, 2015 — Rated 10 out of 10 by M.M.