Bach to Rock: A Prodigy Amongst Children’s Franchises
Posted on: November 16, 2011
In the two months that Bach to Rock has been franchising, it’s earned awards and attention that even the most established of franchise concepts would covet. Inc magazine named Bach to Rock one of the Top 10 Franchises of 2010 and the Washington Business Journal named it one of the Fastest Growing Companies to Watch for 2012. It’s clear that the children’s franchise is rockin’ its way to the top.
History of the Concept
The origins of Bach to Rock lie, as with most things, in the recognition of something missing. A Juilliard-trained middle school music teacher realized the music curriculum was, frankly, lacking in his Washington D.C. classroom. So, he created his own.
Instead of just playing scales by themselves, he put his students in groups so they could ‘jam’ together and socialize. Instead of strictly classical music, he integrated popular music to make lessons more fun. Instead of teaching students just one way, he identified each students’ preferred learning method (audio, visual or kinesthetic) and customized his teaching approach accordingly. As a result, he created more engaged, happy young musicians and his curriculum spread to other public and private schools.